The paths less traveled are less traveled for a reason and when you try to do something different, you need to take some precautions. This is exactly what the guys at FreeScore did when they decided to treat a stringy issue such as the credit scores in an amusing way. They realized that people won’t pay too much attention to a commercial that lists the reasons for which you should check the credit scores regularly, even though this advice is valuable.

So what they did is to come up with a bold angle to this problem and make it as funny as it gets, without crossing the line or letting the message slip out from the picture. Those who watch the FreeScore commercial will confirm that the setting chosen by the marketing department was very inspired, because a police lineup is the best place to spot a villain.

They emphasize how important it is to find out if one credit bureau gave you a poor score, so that you can improve it. Furthermore, they are also trying to raise awareness about the danger of becoming the victim of an identity theft, if you don’t have the means to check your credit score every now and then.

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